In-store media, sometimes referred to as shopper marketing or digital signage, is tomorrow’s marketing powerhouse here today. Dynamic visual media such as video and animated images and text gets noticed right where it counts, where 70% of all purchase decisions are made: in the store.
It works. The latest aggregated retail industry data indicates an average sales uplift of 10% on promoted products with a resulting 2.4% increase in revenue*.
And customers like it. In a survey of 1,000, of those who had seen in-store media 75% found it useful and 42% said they would rather shop at a store with video displays.
Thanks to advances in digital networking and content management, this new set of tools revolutionizes the way retailers and brand owners can interact with consumers…at a fraction of the cost of conventional media campaigns.
Welcome to ShopVision, an incredibly powerful new marketing tool. Messages can be utterly dynamic, changing to suit location, time of day and so on. And they can be instantly changed at one location or at all locations at the press of a few buttons on a secure website.
Sample for illustration only
Emstream has extensive content libraries, both music and visual as well a system built on the world’s most widely deployed software. Above all else, we focus on achieving the correct balance between selling and entertaining whilst meeting overall marketing objectives. Offering an end-to-end service from channel design to deployment, we actively pursue solutions that are both measurable and that deliver sustainable results.
Contact us to see how you can unleash the latent media value of your stores.
* From report: Retail Digital Signage ROI; Finding the break-even point Copyright Network Alliance 2008
# From Arbitron Research USA study of 1,000 grocery shoppers, 2007
